Roxy Launches Headphones with Audio Giant JBL in New York!
On Tuesday, May 19th, Roxy kicked off our partnership with audio giant JBL in an impactful way via a musical celebration at the Red Bull Space in New York City. Over 400-plus tastemakers, influencers, media personalities and celebrities attended the event resulting in what several blogs called a “truly chic downtown turnout.” It was our goal to outreach to the right influential crowd who could interact with the products in a natural way and then organically spread the Roxy love outward. See below for just some of the many articles and quotes on the event and the new Roxy/JBL audio products!
http://espn.go.com/action/snowboarding/blog?post=4188607
“In true New York fashion, several celebs came out for the event—too many to list, though I will mention Jessica Lowndes of 90210 because I have a secret closet crush on her.”
“Cross designer collaboration is nothing new but Roxy’s partnership with JBL created such a splash that all of New York’s A-List socialites came out to the Red Bull Space to celebrate the launch, which Vanity Fair listed as one of the top 3 parties from around the globe Tuesday night.”
http://www.vanityfair.com/online/style/2009/05/what-new-york-restoration-projects.html
Listed as one of the top 3 parties from around the Globe next to Brad Pitt & Angelina Jolie’s private dinner at Cannes and Bette Midler’s fundraiser.
http://fashionista.com/2009/05/nightcap_tk_tk_and_tk.php
“And, the new co-branded headphones seriously do have amazing sound quality, btw.”
http://www.style.com/stylefile/2009/05/with-apologies-to-bryan-ferry/
When the snowboarding and surfing giant Roxy announced it was throwing a Roxy Music party, a few ears piqued at the news. “Careful now,” a friend or two warned, “Roxy Music is a cherished institution.” Bryan Ferry fans needn’t have worried. In fact, the snazzy dresser himself might like the fancy fluorescent headphones made in collaboration with audio authorities JBL that Roxy launched at last night’s fete. “I feel like I’m in an episode of Gossip Girl,” said Leigh Lezark, “which isn’t necessarily a bad thing.”
http://pipeline.refinery29.com/parties/stylesetters_julia_leigh_byrdi.php
http://www.nylonmag.com/?section=album&albid=272
