SPREAD THE LOVE

Mellowparks.cn is proud to present our teaser for Happy Niu Year, the first Chinese snowboard movie shot in HD - hitting the world December 2009

Shot primarily in Beijing’s Quiksilver Nanshan Mellow Park, the movie is the sequel to last year’s snowboarding flick “Niu Beesness”. Luckily for the public we were forced to abandon our initial plan of venturing into the erotic films industry due to legal issues…and decided to put together Happy Niu Year instead.

Happy Niu Year features riding from the Mellowparks.cn Crew, Quiksilver China Snowboard Team, and many more of our shredding friends that stopped by over winter! Chinese riders on Chinese soil – not bad!

The free-to-public DVD will be jampacked with Chinese snowboarding goodness, including Pirate Movie Production’s Boardbagged China segment, the full Nitro Roadwarriors’ 2009 movie, Hotzone at the7th Red Bull Nanshan Open, a 7th Red Bull Nanshan Open Best Of, and finally our Snowboarding New Zealand Road Trip – totaling over 100 minutes of shredding pleasure!

Starting December, get your copy from any Quiksilver, Nordica or Nitro store, stockists of 9010, Neff, and Skullcandy, or through 1626, CityWeekend and Speed Snowboard magazines. Not in China? No problem! Happy 牛 Year will also be available free to download from Mellowparks.cn!

This movie would not be possible without the support from Nanshan Ski Resort, Quiksilver, Nitro Snowboards, Dakine, Speed magazine, City Weekend, 1626, Burton, Neff, Skullcandy, and 9010 snowboards. We thank you! A special thanks goes out to Alan from Kagen for hooking us up with some free food during the cutting period.

We are now off to spend the rest of our summer shredding indoors at Beijing’s Burton Qiaobo Mellow Park or traveling the world hunting for snow! Enjoy the break and see you next winter!

embedded by Embedded Video

vimeo Direkt

On Tuesday, May 19^th, Roxy kicked off our partnership with audio giant JBL in an impactful way via a musical celebration at the Red Bull Space in New York City. Over 400-plus tastemakers, influencers, media personalities and celebrities attended the event resulting in what several blogs called a “truly chic downtown turnout.” It was our goal to outreach to the right influential crowd who could interact with the products in a natural way and then organically spread the Roxy love outward. See below for just some of the many articles and quotes on the event and the new Roxy/JBL audio products!

http://espn.go.com/action/snowboarding/blog?post=4188607

“In true New York fashion, several celebs came out for the event—too many to list, though I will mention Jessica Lowndes of 90210 because I have a secret closet crush on her.”

http://thedailyobsession.net/

“Cross designer collaboration is nothing new but Roxy’s partnership with JBL created such a splash that all of New York’s A-List socialites came out to the Red Bull Space to celebrate the launch, which Vanity Fair listed as one of the top 3 parties from around the globe Tuesday night.”

http://www.vanityfair.com/online/style/2009/05/what-new-york-restoration-projects.html

Listed as one of the top 3 parties from around the Globe next to Brad Pitt & Angelina Jolie’s private dinner at Cannes and Bette Midler’s fundraiser.

http://fashionista.com/2009/05/nightcap_tk_tk_and_tk.php

“And, the new co-branded headphones seriously do have amazing sound quality, btw.”

http://www.style.com/stylefile/2009/05/with-apologies-to-bryan-ferry/

When the snowboarding and surfing giant Roxy announced it was throwing a Roxy Music party, a few ears piqued at the news. “Careful now,” a friend or two warned, “Roxy Music is a cherished institution.” Bryan Ferry fans needn’t have worried. In fact, the snazzy dresser himself might like the fancy fluorescent headphones made in collaboration with audio authorities JBL that Roxy launched at last night’s fete. “I feel like I’m in an episode of Gossip Girl,” said Leigh Lezark, “which isn’t necessarily a bad thing.”

http://pipeline.refinery29.com/parties/stylesetters_julia_leigh_byrdi.php

http://www.nylonmag.com/?section=album&albid=272