QUIKSILVER 09 ARTIST SERIES: MASKO THE ANCIENT VOODOO SURFER MEETS URBAN GRAFFITI
Every season Quiksilver, the world’s leading boardsports inspired fashion apparel brand, invites different designers from around the world to collaborate on clothing design projects. For this spring season Quiksilver is taking boardsports fashion on a new path, with a bold new angle on the combination of art and fashion. This spring will see the release of The Quiksilver Voodoo Collection, self titled: Masko the Ancient Voodoo Surfer – Ancient Surf Meets Urban Graffiti.
This season Quiksilver has brought together the efforts of European designers Karen Sholz (Berlin) and Joan Tarrago (Barcelona) to produce the vibe and apparel of the Quiksilver Voodoo Collection. The combination of fashion design and art is best represented in the backgrounds of the two designers: Karen coming from fashion design and Joan from street art/graffiti roots. The experience of both designers grounded the Quiksilver Voodoo Collection in creativity. Karen and Joan started working together in 2006 when they started to make noise in the fashion/design scene. The quality of their design work became known internationally when they claimed not only a European Fashion Award in 2007 from the German Apparel Industry Foundation, but in 2008 the duo also won a prestigious Apolda European Design Award. Beyond raining in praise from judges and critics, Joan and Karen also caught the eye of hi fashion designer John Galliano, who invited the two designers to his studio in Paris to work their designs using high quality silk fabrics.
The Quiksilver Voodoo Collection derives its creative inspiration from the combination of ancient Polynesian voodoo gods and surf culture. The main identification element is the ID mask badge, or “Masko”, which symbolizes different components of surf culture. Created as a ritual surf-mask, the sign shows the union between the roots and modern mood for boardriding. Another voodoo element is the “Deejung” image in the form of a Polynesian totem. Both “Masko” and “Deejung” are presented in various ways on t-shirts, hoodies, chino-styled pants, walk shorts, and bags.
The creative efforts of Karen Sholz and Joan Tarrago can be seen in every angle of the Quiksilver Voodoo Collection. The cut of the water resistant jacket and hoody pieces is at once fashionable, and also urban with all over prints and inner-lining graphics. The soft cotton t-shirts in bright colors and soft hues of blue and yellow are as well reminiscent of the beach, but an urbanely-based beach. Joan’s urban graffiti style can be seen in the way “Masko” and “Deejung” are graphically presented on each piece of the Quiksilver Voodoo Collection. Veering away from the mainstream, the Quiksilver Voodoo Collection is a strange collaboration of ancient voodoo and surf culture, where both styles meet in an urban environment. The collection is made for boardriding addicts, who want to bring the “get a board” message from the beach to the streets.
The Quiksilver Voodoo Collection launches hits stores in March. The collection can be found at the Causeway Bay Leighton Road, Tsim Sha Tsui Kimberley Road and Mongkok Argyle Street stores.
The Quiksilver Voodoo Collection
 |
 |
 |
| $780 | $880 | $780 |
 |
 |
 |
| $320 | $320 | $320 |
 |
 |
 |
| $320 | $550 | $480 |
 |
 |
 |
| $550 | $480 | $650 |
 |
||
| $380 |
| “Masko”Graphic | “Deejung”Totem |
 |
 |
| Joan Tarrago | Karen Scholz |
 |
 |
| Sticker | |
 |
Quiksilver Shops
| G/F, 9-11 Leighton Road, Causeway Bay | 2895 5948 |
| B/F., 25 Kimberley Road, Tsim Sha Tsui | 2895 5891 |
| 1/F., 67 Argyle Street, Mongkok | 2895 5048 |
Designers of The Quiksilver Voodoo Collection
